Articles with Professional Development Certificate

New Course: Business Skills: Marketing Your Services

New Course: Business Skills: Marketing Your Services

Ask anyone who has tried their hand at running a small business. If you start it, they (clients) won’t necessarily come. Marketing is the way to get the word out about your business, so that potential clients or customers will find you. As with most professionals, you may prefer to spend your time and energy doing what you do best—whether that is writing books of families’ histories, making video-biographies, or capturing oral histories for a business history—but in order to find clients, you must give adequate attention to marketing. The National Institute for Genealogical Studies is proud to announce a new course by Personal Historian Diane Dassow. Business Skills: Marketing Your Services is the latest course offering in the Professional Development Certificate to help you start and be successful in a genealogy business. In this course, we will present the basic methods and topics in marketing, geared toward a small business owner like a personal historian or professional genealogist. You can read more about the course on our website. The first offering of this 8-week course is April 2015. It is recommended that you have taken the course, Business Skills: Creating a Genealogy Business, or at least have written a business plan and started a business.

More New Courses for 2015 Starting NOW!

There’s nothing like looking forward to a new month of genealogy courses and this month we have quite a few new ones you’ll want to register for. New courses begin today, Monday, February 2, 2015. But there’s still time to register. Writing the Genealogist’s Memoir  As a genealogy researcher for your family, you can enhance the results of your work, as well as realize personal satisfaction and value, by creating a memoir to enlighten those who read it. Your memoir can tell them about the story behind your research: your inspiration, motivation and/or interest in genealogy; your process; “aha” moments; roadblocks and disappointments; and successes. The professional genealogist or personal historian can also offer a service to help clients create such a companion piece for their family trees or histories. This course written by Personal Historian Diane Dassow will explore the importance and value of memoir, a method for accomplishing one, and special issues to consider. Exercises will offer practical application of the material and opportunities to work on writing your memoir. The course will focus on writing as a method but will explore other options, such as audio and video, as well. To learn more about this course, check out our website.   DNA: Introduction to Genetic Genealogy This course written by Diahan Southard is a comprehensive introduction to genetic genealogy. The basics of DNA and genetic inheritance are explained in detail. The three main test types, mitochondrial DNA (mtDNA), Y chromosome DNA (YDNA), and autosomal DNA (atDNA) are explored as…

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New Course: Skill-Building: Nuts & Bolts of Reporting Research

Skill-Building: Nuts & Bolts of Reporting Research written by Forensic Genealogist Leslie Brinkley Lawson is a new course offered by The National Institute for Genealogical Studies starting January 12, 2015. A professional or serious minded genealogist needs to perfect core skills to help them achieve success whether they conduct research for clients, lecture, or write. These skills include source citation, transcription and writing. In the field of genealogy there are some texts that are considered the standard by which professionals are judged―these include Professional Genealogy: A Manual for Researchers, Writers, Editors, Lecturers, and Librarians edited by Elizabeth Shown Mills, Evidence Explained: Citing History Sources from Artifacts to Cyberspace by Elizabeth Shown Mills, Dr. Thomas Jones’ Mastering Genealogical Proof and the Board for Certification of Genealogists’ Genealogy Standards. These books help prepare the professional or serious minded genealogist for the day to day work of writing, analyzing and preparing information for themselves or the clients that they come in contact with. Books like Professional Genealogy “offers benchmarks by which they can advance their skills and place their businesses on sounder footing.” In this course students  will study portions of some of the above mentioned texts and complete assignments and exercises to better understand the key elements taught within its pages. Not a course for beginning researchers, please be aware this course is classified as “Intermediate Level” in the Professional Development Certificate Program. It has been developed for individuals who are at or working in the Intermediate to Advanced Levels in our other…

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Two New Courses Begin Monday!

  The National Institute for Genealogical Studies is pleased to announce the addition of two new courses to our Professional Development Certificate.  Writing for Genealogy: Articles, Blogs, Research Report and so much more and Personal Historian: Telling the Story, written by genealogist and author Jennifer Holik premieres on March 3, 2014. To register for these or one of our over 200 genealogical courses, see our website at www.genealogicalstudies.com. Writing for Genealogy: Articles, Blogs, Research Report and so much more Writing is an essential part of the work of a professional genealogist. Whether you choose to lecture, research for clients, or write content for others, it is important to not only know how to write but to understand how to incorporate various kinds of writing into your business. This course looks at the different types of writing you may do as a working genealogist and gives tips for resources to help further your knowledge of writing. In this course we will examine continuing education, writing client reports, business writing, writing for societies and for editors. Topics covered in this course include: Improving Your Skills Through Writing Groups and Writing Practice Writing for the Online World Marketing Genealogy Business Writing Writing for Organizations Writing Contests Standards for a Genealogical Research Reports Introduction to Writing Articles Book Projects Sign up today for Writing for Genealogy: Articles, Blogs, Research Report and so much more and receive 25% off (use Promo Code: new25w). Personal Historian: Telling the Story Telling the stories of our ancestors must go beyond the basics of names,…

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