The National Institute for Genealogical Studies

LEADERS IN ONLINE GENEALOGY EDUCATION

The National Institute for Genealogical Studies - LEADERS IN ONLINE GENEALOGY EDUCATION

Marketing and Sales Management

Sales Management 

Marketing goes hand in hand with sales, as it provides a way to get the word out about your services and products, and a way to attract prospective clients. In a small business, however, the owner is often the only salesperson, marketing director, and grunt, along with everything else!  

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Many small businesses lack a sales strategy. Periodically, you should review your sales strategy. Here is a list of some sales activities: 

  • identify prospects 
  • prioritize leads   
  • make sales calls 
  • close sales   
  • determine the average dollar size per sale 

Sales management means keeping track of these activities and how well you have done. Just like a budget, you should be projecting these figures and comparing them to actual results, ideally on a monthly basis. If you are not meeting your targets, look for reasons. Maybe you are not getting enough face-to-face meetings with prospects and need to learn to follow through on more leads.  

The lifeblood of any business is sales and sales management which is why we offer our Business Skills: Business Administration course to help you evaluate your sales strategies.   

Using Research Logs

Research Logs 101  

Are you using a research log? The first step in reviewing the research you have completed to-date is to refer to your research log. Unfortunately, when many of us start our genealogy journey, keeping track of our findings is likely the last thing on our mind.   

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Typically, a research log is created for each family group, but depending on how you prefer to work, you may want to create one for each person. A research log can help you to quickly see what sources you have already consulted that may answer the current question related to the person/family you are researching.  

Research logs are usually in a table format, allowing us to record specific pieces of information related to sources we have searched. You can use pre-printed forms/templets or create your own. At a minimum, a research log should contain the following categories: date, source, repository, objective and results.  

Remember, this log not only helps you track everything you have found but also what you did not find. In some cases, such as a search for online family trees, you may want to repeat a previously-performed search since new information is published online every day.  

While it may seem time-consuming, creating research logs is an important tool for your research.  Our course, Skill Building: Breaking Down Brick Walls will help, saving you precious time in the long run.   

 

Last Gift of 2018

Did you hear we extended the end date for our “One More Gift” event? If not don’t worry you still have until midnight tonight, 31st of December 2018, to take advantage of it.

 

 

 

 

 

You will receive a 10% discount on ALL of our genealogy package. Use coupon code: last10 at the time of your purchase to get your 10% discount. Visit the following link to learn more about all of the genealogy packages we have.  https://www.genealogicalstudies.com/eng/packages.asp

Are you having problems registering for your package? We’re here to help! Give us a call at 1-800-580-0165 ext. 3. You may email us at media@genealogicalstudies.com

Please note: Once you register and pay for your package, it will show up in the future course area of your student briefcase immediately after the payment is processed. If it does not show up, please call or email us right away.

If finances are a little tight, call the number above and ask about The National Institute payment plan. The Institute does not charge interest, nor service fees, and you can spread the payments over several months.

Have a Happy New Year!

One FREE Course!!

Here at The National Institute, we have an on-going tradition that whenever our director Louise is away we give a course away. So, with that being said, “While the cat is away the mice will play and give a course away.” This offer is for EVERYONE: current students, brand new students, and those of you who are wanting to learn more about genealogy research and our online education.

Click the image above to learn more.

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