The National Institute for Genealogical Studies

LEADERS IN ONLINE GENEALOGY EDUCATION

The National Institute for Genealogical Studies - LEADERS IN ONLINE GENEALOGY EDUCATION

Business Skills Courses

Are you interested in developing Business Skills to take your genealogical research to the next level? The National Institute for Genealogical Studies offers a Business Skills Package that includes 18 courses to give students a good understanding of how to start and manage a genealogical business.

Business Skills Courses – The Foundation – 4 courses
Business Skills: Creating a Business
Business Skills: Business Administration
Business Skills: Establishing & Promoting Your Website
Business Skills: Marketing Your Services & Products

These four courses form the basic foundation to increase the skills needed for a successful business. The step-by-step process ensures you have covered all the requirements. From set up, to day-to-day management, to finding your online distinction, to letting the world know of your existence, your mandatory business practices will be covered.

Business Skills Courses – Finding Your Niche – 2 courses
Business Skills: Career Development: Choosing a Niche – Part 1
Business Skills: Career Development: Choosing a Niche – Part 2

An integral part of your Career Development involves Choosing a Niche. These two courses feature excellent suggestions for possible business opportunities available to genealogists. Course materials and assignments allow you to examine the requirements relating to a variety of research themes. After analyzing these results, you will easily see how you can draw from your own unique skill set to enhance your genealogical research strategies for your clients.

Business Skills Package – Researcher Essentials – 12 additional courses
Creating Genealogy Programs for Adults & the Younger Generation
Demystifying Culture & Folklore
Forensic Genealogy
Genealogy Society Creation & Management
Lecturing Skills Including Preparation 
Organising a One-Name Study
Organising a One-Place Study
Personal Historian: Telling the Stories
Photography: Clues Pictures Hold, Editing, Digitizing and Various Projects
Research: House & Farm Histories
Writing for Genealogy: Articles, Blogs, Research Reports and so much more 
Plus add one elective course of your choice.

The remaining twelve courses in the Business Skills Package each focuses on a specific aspect of research or expertise applicable to many genealogists. Some of these subjects will expand on topics that were suggested in the two Niche courses. Whether taken individually or as part of this package, these in-depth courses instruct students in the prerequisites required to enter each area of a particular field with a genealogical emphasis. Genealogists currently have countless career options beyond simply completing client research projects. Explore your options as you investigate to see which program will suit your needs as you develop your career as a genealogist.

Please Note: All of the Business Skills Package (18 courses) are included in our Professional Development Certificate (40 courses)

Check our Course Calendar for when these courses are scheduled to begin and register today!

Full List of Packages: https://bit.ly/2UGn8WP

Complete List of Courses: http://bit.ly/32n1JoX

Contact information:
1 (800) 580-0165
Email: admin@GenealogicalStudies.com
Website: www.GenealogicalStudies.com
Blog: blog.GenealogicalStudies.com

LEADERS IN ONLINE GENEALOGY EDUCATION

Clients

Client Relationships 

It is often said that people tend to hire service professionals that they know, like, and trust. Clients entrust us with their life stories, their precious photographs, and personal data on their entire family tree. Developing and maintaining a respectful, professional relationship – that is warm and friendly but not too close – is a key skill that should be considered of utmost importance.  

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Difficult Discussions 

You may find yourself in difficult situations where you will have to deliver some sort of bad news to a client. If you find these situations difficult, stop and think about what it would feel like if you were in the client’s shoes. You will go a long way toward helping the client accept the situation if you approach them with possible solutions to the problem. 

Another situation might arise when you feel you must refuse a client’s request, perhaps because you believe it is unethical. Here are some suggestions for having a conversation with the client about this difficult subject: 

  • Try to keep from expressing judgment of the client. 
  • Time the conversation for as soon as you learn of the situation as possible.  
  • Steer the conversation away from blame or accusation.  

You may find, however, that a satisfactory resolution cannot be reached, and you may have to withdraw from the project. 

Client Feedback 

Another prime opportunity to communicate with clients is when all the work is done (i.e., after you have completed the book, presented them with a family tree, or pulled the records they requested). Soliciting feedback and evaluation is something that many entrepreneurs neglect to do. When you have received evaluations or feedback, be sure to review them in detail. Make note of any positive comments for your Compliments File. Look for suggestions for improvement and follow through on them.  

In the course Business Skills: Business Administration  you will discover more about keeping your clients happy and growing your business. 

Your Genealogy Business 

 2 Tips for your Genealogy Business 

Tip #1: Your Professional Image 

The public image that you and your business project are important and should not be overlooked. Realize that prospective clients will be checking you out in whatever way they can. Take some time to set up a routine check of your online presence and reputation by doing a search for your name and your business name. If you uncover some issues that need repair there are a few steps that you can take to improve your online reputation.  

  • Take the time to say you are sorry. 
  • Speak to the negative commenter (on your blog or social media account, etc.) on the phone if you can; if that is not possible, try another form of contact. 
  • Clear up any misconceptions by posting the facts online.  
  • Create positive profiles for yourself and your company on social media websites.  

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Tip #2: Your Connections  

Networking is a vital skill, especially for a business owner. This is another skill that is often taken for granted. We tend to network sporadically and without a plan. One way to analyze for yourself how effective your networking activities and/or organizations are is to make a simple list of the events you attended during a set period of time, the number of new people you met, business cards exchanged, and any results from that event. Don’t forget the other side of the networking coin. In order to receive, you need to be willing to give. You are also part of your network and you have value to offer the people with whom you connect.  

The “Business Skills: Business Administration” course is packed with information, tips, and advice on helping you develop and fine-tune your professional image.  

 

 

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