Ask anyone who has tried their hand at running a small business. If you start it, they (clients) won’t necessarily come.
Marketing is the way to get the word out about your business, so that potential clients or customers will find you. As with most professionals, you may prefer to spend your time and energy doing what you do best—whether that is writing books of families’ histories, making video-biographies, or capturing oral histories for a business history—but in order to find clients, you must give adequate attention to marketing.
The National Institute for Genealogical Studies is proud to announce a new course by Personal Historian Diane Dassow. Business Skills: Marketing Your Services is the latest course offering in the Professional Development Certificate to help you start and be successful in a genealogy business.
In this course, we will present the basic methods and topics in marketing, geared toward a small business owner like a personal historian or professional genealogist.
You can read more about the course on our website. The first offering of this 8-week course is April 2015. It is recommended that you have taken the course, Business Skills: Creating a Genealogy Business, or at least have written a business plan and started a business.